World's all-electric Touring Car Series.

The all-new electric touring car series, known as PURE ETCR, will feature 100% electric touring cars competing in a revolutionary new race format.

The cars will start side-by-side, and on each event a live draw will split the drivers into groups, where with the first-drawn driver having the priority choice on where they line up. The winners progress into the next battle, whilst the remaining drivers compete against each other.

Each Battle will begin from a unique starting gate, forming one of the centrepieces of the new series. The Grand Final winner will be known as the event ‘King' or ‘Queen'.

At the end of each Battle cars will return to the Energy Station for recharging, which will also act as an interactive zone in the paddock for fans to watch the vehicles re-energising.

BRAID was the developer for the testing wheels of the first TCR platform, and with the ETCR we continued to break new grounds, developing the prototype wheels for testing of the entire platform, and becoming the supplier for some manufactures, such as Hyundai, with the Veloster N ETCR.